This is not a vegetarian cookbook. This book is about meat. We’re all aware that cutting down on meat and dairy would significantly help reduce greenhouse gases, and in addition improve our health. But the majority of us do not want to give it up entirely.

In ‘Less Meat More Veg’ I show you to make the most of the meat you do eat, spinning out a roast to last the week and using lesser known cuts of meat in imaginative ways. There are 150 delicious recipes such as Beef Miso Ginger Soup, Mayan Gold Chilli, and Lamb Burger with Roast Aubergine and Pistachio Mayonnaise that I’ve created to persuade even the most hardened carnivore that eating less meat is a good thing. Each recipe contains the recommended 50g protein as well as half of your 5 fruit and veg a day.